Over the past ten years, the proportion of web traffic from mobile devices versus desktop devices has risen from under 20% to over 55%. This makes mobile devices the predominant device type for browsing the web today. It’s therefore more critical than ever that businesses take a ‘mobile-first’ approach to delivering products and experiences for end users.

In response to this shift, dedicated mobile apps have emerged as a vital component of any iGaming operation’s technology strategy. In fact, they have become the primary vehicle for delivering experiences to end users. These apps offer a much more refined and polished user experience compared to traditional mobile-optimised websites. 

During this same period, we’ve witnessed the rise of the “wrapped app.” The wrapped app approach utilises existing web-based front-ends and their functionality, “wrapping” them within a mobile application that is then distributed on the App Store and Play Store. In effect, the app displays the web experience as a browser would – but with several potential advantages over users visiting the website in a browser.

• By reusing web content that has already been developed, the development lifecycle of a wrapped app is significantly shorter, reducing the time to market substantially. 
• Wrapped apps are, consequently, much simpler for your product teams to maintain and enhance.
• This simplicity facilitates a lower cost of development and ownership.
• Users benefit from improved and optimised user experiences through a consistent experience and the utilisation of mobile features like fingerprint login. 
• A wrapped app serves as the foundation for even richer, highly optimised experiences. It enables a hybrid approach, where mobile native features and web content can seamlessly coexist.

Our team has extensive experience in building wrapped apps, using both cross-platform and native technologies, and we are enthusiastic advocates of their advantages. Typical wrapped apps can be developed and launched in a matter of weeks, making it an efficient and effective solution for enhancing your mobile offerings. If you’d like to know more about improving mobile offering email [email protected].