Pretty Technical is excited to announce the launch of Mikado Sweeps, a powerful white-label platform designed specifically for the sweepstakes gaming industry. With its innovative features and flexibility, Mikado offers operators a seamless, compliant solution to bring their sweepstakes brands to life. We sat down with Tom Squirrell, CPO, to discuss the platform’s unique offerings, its benefits for operators, and what’s next for Mikado in the ever-growing sweepstakes market.
Q: What is Mikado Sweeps and what makes it unique in the Sweepstakes market?
Mikado Sweeps is our purpose-built derivative of the traditional real-money Mikado platform. What makes it unique is that we have not simply added Gold and Sweeps Coins and called it a day. Rather we have taken advantage of Mikado’s modern design and modularity, and truly decoupled it from its real-money counterpart. We set out to create a differentiated product with its own integrations, specific features and use cases, and I think we have achieved that whilst also retaining Mikado’s market-leading flexibility within that philosophy too.
To expand even further on uniqueness is the time to market we can offer. We’re confident we can have environments online, front-ends configured and so forth within a few weeks.
Q: What motivated Pretty Technical to create Mikado as a full White-Label solution for sweepstakes gaming?
This was really market-led for us. We realised that there was A) a want and B) a lack of options. But we were keen, as I describe above, to ensure that our solution whilst capable out-of-the-box, and ready-to-go quickly, retained the core philosophy of Mikado by continuing to offer customers control.
Q: For Operators looking for a White-Label solution, what are the main benefits of using Mikado Sweeps?
Two things: simplicity and control. By simplicity I mean that with Mikado Sweeps, everything can be taken care of. From a mature, established legal opinion to scalable, cost-effective hosting – it’s all in hand and the commercials are equally as simple. And in terms of control, with Mikado Sweeps you can launch with our out-of-the-box branded front-end and then seamlessly switch to your own bespoke front-end, and we won’t put you in a 4-month backlog to do that.
Q: How does Mikado Sweeps ensure a compliant experience for both operators and players?
We’ve worked with established law firms and advisors to ensure that our platform meets the most rigorous legal definitions and requirements.
Q: What is the technological approach that you use to build the platform?
Much the same as its real-money brother, Mikado Sweeps is built using today’s standards and technologies. It utilises the same microservice-based, horizontally scalable architecture. On the front-end, we’ve stuck with our tried and tested technologies such as ReactJS and Strapi (CMS), and maintained the modern CI/CD in place to preserve agility.
Q: How quickly can I go live with Mikado Sweeps?
Agreements and legal arrangements allowing, this could be a few weeks. Under a month in fact.
Ready to take control of your sweepstakes future with our powerful platform? Mikado gives you the option to own your code, providing a full customisable, cutting-edge solution to elevate your sweepstakes offering. Discover how our platform’s flexibility and modern technology can help you create a unique and seamless experience for your players.
Contact us today through our Contact Form or send us an email [email protected] for a full list of integrations and to discuss your ideal set up!
