Mikado goes Multichannel Marketing with Optimove

Pretty Technical are proud to be partnering with Optimove, the leading CRM marketing solution for the iGaming sector. Their customer-led marketing platform will be integrated into our flexible and fully customisable Player Account Management (PAM) solution, Mikado.

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. 

Optimove is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. By tailoring campaigns to individual preferences and behavior, Optimove increases customer loyalty and engagement, ultimately boosting conversion rates.

Our PAM, Mikado’s fully customisable features enable Operators to be in complete control of their roadmap. By giving Operators the commercial flexibility with the option to own their IP, they can also elevate their strategic value. For those transacting in crypto, Mikado provides unrivalled support, offering virtually unlimited cryptocurrency options and seamless wallet storage.  With robust security measures, an attractive and streamlined user experience, and a commitment to future-ready technology, Mikado revolutionises the way you engage. 

“The Optimove multichannel CRM marketing platform is a really powerful solution, enabling the ultimate in player engagement. By integrating Optimove with Mikado, Operators can build their operation on best of breed technologies with all of the features and functionality needed from day one.” Emma Blaylock, CEO, Pretty Technical.

“At the core of our business strategy is the belief that putting players first and leveraging data is key to success. Our partnership with Mikado was a no-brainer, aligning perfectly with our commitment to providing a top-notch player experience. We’re thrilled to work with a fantastic team and a product that’s both well-designed and easy to use.” Dan de Souza, Optimove.

If you’d like to know more about integrated Player Account Management systems and how to optimise your player retention and engagement, please use our contact form or send us an email to  [email protected] and we’ll be happy to help.

Optimove Partnership