The Evolution of Pretty Technical
From products-first to services-first AI technical partner. Emma Blaylock reflects on the shift that redefined how Pretty Technical works with iGaming operators.
Thinking out loud.
Articles from the Pretty Technical team — strategy, technology, and operations for iGaming.
Technology Ownership in the AI Era
AI is changing the economics of building software. Sarah McLean on how the distance between ideation and working software is collapsing.
Pretty Brilliant People – Felipe Souza
Meet Felipe Souza, Back-End Developer. With over a decade working on distributed systems across Go, Node.js and Kafka, he talks architecture and what drives him.
Why Teams Matter in Code Ownership
Buying the code is just the start. Cris Viedma explains why the team delivered alongside Mikado is a deliberate part of the PT model.
Pretty Technical: Our Focus for 2026
From Mikado passing 50 live sites to Hiro's early market adoption, 2025 built a strong foundation. Emma Blaylock sets out the priorities for the year ahead.