Thinking out loud.

From products-first to services-first AI technical partner. Emma Blaylock reflects on the shift that redefined how Pretty Technical works with iGaming operators.

From the "Wild West" early days to production platforms handling real money — Orlando Monteverde, one of Pretty Technical's founding engineers, on building crypto nodes, falling in love with Go, and why curiosity is the one skill that never goes out of date.

AI is changing the economics of building software. Sarah McLean on how the distance between ideation and working software is collapsing.

Buying the code is just the start. Cris Viedma explains why the team delivered alongside Mikado is a deliberate part of the PT model.

Meet Felipe Souza, Back-End Developer. With over a decade working on distributed systems across Go, Node.js and Kafka, he talks architecture and what drives him.

From Mikado passing 50 live sites to Hiro's early market adoption, 2025 built a strong foundation. Emma Blaylock sets out the priorities for the year ahead.

Sweepstakes casinos in the US now find themselves at a crossroads. Enforcement is rising: attorneys general are sending letters, states are introducing bans, and lawsuits are making headlines. At the same time, demand remains strong, new operators continue to launch, and affiliates are still pushing significant traffic into the space.