By Sarah McLean, Chief Commercial Officer, Pretty Technical

At Pretty Technical, we talk a lot about enabling businesses to own their own destiny by owning their own technology.

But what does enabling really mean?

It’s not just about selling someone a piece of software. It’s about making ownership possible; commercially, operationally and strategically.

Owning Your Code Is Only Half the Story

When we say you can own your technology, we mean it literally. You buy your code. It’s yours. You can build on it, adapt it and grow from it without being tied to anyone else’s roadmap.

But real enablement goes further than code ownership. It’s also about accessibility. We structure our commercials so that ownership isn’t something only the biggest operators can afford. The model pays for itself quickly through faster market entry, product diversification and the ability to control your own development priorities.

The end result is that you’re investing in an asset, not renting a dependency.

Ownership With Support

Technology ownership doesn’t mean being left on your own. Quite the opposite.

Our model is designed to be flexible, so clients can choose the level of operational support that suits them.

For those who want hands-on partnership, we provide access to a dedicated delivery team made up of product, architecture, development and operations experts who already know the technology inside out. It’s the same calibre of team we would use if we were running the platform ourselves.

This approach means that whether you want to run fully independently or with ongoing support, you have the expertise and resources to do it confidently from day one. That is what enabling really means.

How It Pays for Itself

Owning your own code gives you freedom to move faster and think bigger.

You can enter new markets without waiting for your supplier to prioritise your request. You can diversify your product without asking permission. You can build unique features that differentiate you in crowded markets.

And because you’re no longer paying platform margins or trapped in long commercial lock-ins, the economics shift quickly. Most partners tell us their investment pays for itself sooner than expected because control drives efficiency, and efficiency drives profit.

Different Products, Same Philosophy

Whether it’s Mikado for platform, Hiro for content or Domino for data, every Pretty Technical product is built on the same foundation: giving you ownership, flexibility and control.

We don’t want to be the company that owns your destiny. We want to be the one that helps you take it back.

Let’s Talk!

If you’re interested in purchasing the code to any of our products, please use our Contact Form or send us an email [email protected]!